Built for Thai businesses
Condo project websites in Thailand: build one or list on a portal?
A single-project site with unit plans, galleries and deposit calculators, against monthly portal fees and agent commissions: what each really costs a developer.
Real estate · 8 min read
Short answer: a condo project deserves its own website the moment the project has a name, a gallery and buyers to convert. Portal listings keep you discovered, but the monthly fees never end, the audience belongs to the portal, and standard agent commission in Thailand runs about 3%, up to 5% on resale condos in Pattaya. A project site flips that: one fixed build, every lead arriving in your own LINE, and the questions foreign buyers actually ask answered on the page.
What a condo project website is
A project website is not a property portal and not a general agency site: it is the dedicated home of one development, built around the decision a buyer is making right now. Where a portal shows every listing including your competitors, a project site shows your units, your views, your payment terms and your show-room booking.
It also carries the questions international buyers Google before they ever contact you: the 49% foreign ownership quota, leasehold versus freehold, the FET form for transferring funds from abroad, and financing options. Answering those on the page is what turns a foreign reader into a qualified lead.
- One development, one decision: units, views, terms, booking
- Foreign-buyer questions answered on the page: 49% quota, FET, leasehold
- Your brand and your leads, not a page of competitor listings
The structure a project site needs
Five components do most of the work, and all five are standard in what we build.
An interactive unit planner with a live availability table so buyers filter by layout, floor and price without calling anyone; a gallery built around renders, drone shots and the view from the actual unit; a deposit and down-payment calculator that turns interest into a number the buyer can afford; LINE lead capture with show-room booking; and bilingual Thai-English content, because foreign buyers read the English version first.
- Unit planner with live availability: layout, floor, price
- Gallery: renders, drone shots, actual views
- Down-payment calculator plus LINE lead and show-room booking
What a condo project website costs
Real-estate websites start at 29,900 baht one-time with us, which covers a property site with map-based listing, AI concierge and lead capture, and it includes the first year of care. For a single project with a unit planner and calculator, the Commerce and Booking tier at 49,900 baht is the usual fit. Both are one-time prices.
Bigger custom work, such as a true property portal with member accounts, gets a tailored quote. For reference, Bangkok agencies quote 50,000 to 150,000 baht and up for comparable custom builds, then bill domain and hosting separately on top.
- Property sites from 29,900 baht one-time, first year of care included
- Project with planner and calculator: 49,900 baht tier
- Agency quotes for comparable custom work: 50,000 to 150,000 baht and up
Versus listing on a portal
The portal model has two costs that compound. First, you pay every month, forever, and you build the portal's audience instead of your own. Second, when a deal closes, standard agent commission in Thailand runs about 3%, up to 5% on resale condos in Pattaya, usually paid by the seller, so a single closing can hand a four-figure sum to intermediaries while the lead data stays with the platform.
The healthy setup is both: keep portal listings for discovery, and give every serious buyer a project site to land on, where the deposit calculator, the availability table and your LINE handle do the converting. Own the lead, own the follow-up.
- Portal: monthly fees forever, audience belongs to the portal
- Commission about 3%, up to 5% on Pattaya resale, usually seller-paid
- Portals for discovery, your own site for conversion and lead ownership
Who actually needs one
A developer launching a single presales project needs one from the day the first render is ready: it is the destination every ad, every sign and every agent's chat should point to. A developer with several projects needs a portfolio site with a project page each. An individual agent can stay on portals, but once you are selling the same development repeatedly, your own project page stops being optional.
If you are still deciding, run the cost against one commission: a site paid for in full on day one typically costs less than a single 3% cut on one closing.
- Presales launch: site ready before the first ad runs
- Multi-project developer: portfolio plus one page per project
- One project page can cost less than one commission payment
How to start
The practical order: assemble the material (floor plans, renders, price list and payment terms), decide what happens to leads (our recommendation: straight into LINE where your team answers fast), and build bilingual from the start rather than translating later. Everything else follows from those three decisions.
When you are ready, see our real-estate website service for the full scope, or send us the project material for a tailored quote.
- Material first: floor plans, renders, price list, payment terms
- Leads into LINE from day one, not into an email inbox
- Bilingual Thai-English built in from the start
Frequently asked questions
How much does a condo project website cost?
Real-estate websites start at 29,900 baht one-time with the first year of care included; a project site with unit planner and deposit calculator usually fits the 49,900 baht tier. Both are one-time prices with no monthly platform fee.
How is a project site different from a normal property website?
A project site is built around one development: live availability per unit, renders and views, payment terms, and show-room booking. A general agency site lists many properties and does not carry the single decision a project buyer is making.
Is a portal listing better than my own website?
They serve different jobs. Portals give discovery but charge monthly forever and keep the audience; agent commission runs about 3%, up to 5% on Pattaya resale. Use portals to be found and your own site to convert and keep every lead.
What is the standard agent commission in Thailand?
Standard agent commission in Thailand runs about 3%, up to 5% on resale condos in Pattaya, and it is usually paid by the seller, so each closing hands a share to intermediaries.
How does a website help with foreign buyers?
Foreign buyers research the 49% ownership quota, leasehold versus freehold and the FET form before contacting anyone. Answering those in English on your own site, with a bilingual project page, qualifies those readers into leads you keep.